![]() Pepsi broadens Mountain Dew popularity with the introduction of Diet Mountain Dew. Mountain Dew is now the sixth-largest brand in the industry, supporting double-digit growth annually for the past eight years. "Dew It Country Cool" becomes the new slogan for Mountain Dew. Television ads introduce the new theme line, "Hello, Sunshine, Hello, Mountain Dew. ![]() The third Mountain Dew slogan, "Put A Little Ya-Hoo in Your Life," debuts. It'll tickle your innards."ġ966 Mountain Dew gains popularity with new tag line Interestingly, when the bottles arrived they were put in a warehouse and not used till 1955.ġ964 Pepsi acquires a regional brand called Mountain Dewġ965 Mountain Dew launches its first campaign, "Ya-Hoo Mountain Dew. The bottle was green glass with white paint (no red) showing a hillbilly shooting at a revenuer running from an outhouse. The flavor was still the 7-up type flavor originated by them in the 1940's.ġ951 Ally ordered the first ACL Mountain Dew bottle. ![]() ![]() They jokingly called the drink "Mountain Dew" after Tennessee Mountain Moonshine.ġ948 The Hartman Brothe rs filed for and received a trademark on the now famous label - a professional redraw of the 1946 paper label. 1940's Two brothers, Ally and Barney Hartman, were bottling a lithiated-lemon ("7-up" flavor) drink as a personal mixer for hard-liquor.
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